Findlay, Ohio,
06
August
2014

Marathon Classic a Swinging Success

LPGA tournament showcases MPC and supports the company’s core values

Summary

MPC’s involvement in the tournament goes further than sponsorship; employees also showed their support. Each year, the tournament relies on more than 1,500 volunteers to ensure success. MPC employees, retirees, and families stepped up to the plate to work at the tournament in a variety of ways. This year, more than 140 volunteers (up from last year’s 120) signed up as marshals and scorekeepers, among other roles. In fact, several holes were entirely staffed by MPC employees.

The 2014 Marathon Classic, presented by Owens Corning and O-I, began on July 17 and ended on July 20. The world’s top Ladies Professional Golf Association (LPGA) players congregated in Toledo, Ohio, for an exciting showdown and an impressive display of talent for the sport. While the tournament championship went to No. 2 LPGA player in the world Lydia Ko, another strong finish went to Marathon Petroleum.

“Like MPC, the Marathon Classic strives to care for its neighbors and strengthen the community; we’re proud to support this tournament and its charitable mission,” said MPC Senior Vice President of Marketing Tom Kelley. “We’re excited about this partnership with the LPGA as we work to continue the tournament’s success and expand its impact in the years ahead.” Not including this year’s proceeds, the tournament has raised more than $8 million for nearly 100 children’s charities in northwest Ohio and southeast Michigan.

This was MPC’s second year as the title sponsor, and the company certainly maintained a strong brand presence in every aspect of the tournament, from on-course displays to international media coverage. At the tournament, the Marathon Petroleum logo appeared on large signs, hats, t-shirts, golf bags, flags and much more. There was also a custombuilt Marathon-brand corporate tent, designed to look like a retail canopy. Visitors to the tent could register for a chance to win a free gas gift card, drawn each hour.

Former NASCAR driver and Hall of Famer Richard Petty visited the Marathon Classic and was also stationed at the MPC corporate tent. Visitors to the tournament during the first round were immediately welcomed by one of Petty’s classic number 43 racecars parked right underneath the Marathon signage alongside the first hole. Petty himself spent half the day signing autographs, shaking hands and getting to know his fans at the Marathon corporate tent. “I’ve been a partner of Marathon’s for many years, and this tournament is another way I can meet the fans,” said Petty. “After all, these are people who support racing, and they’re the people who buy gas. These people are the reasons why we have careers.”

Thanks to MPC’s sponsorship in 2013, the tournament has been able to grow. Like last year, all four rounds were broadcast internationally on the Golf Channel, which showcased MPC, Toledo and northwest Ohio to a worldwide audience. The prize purse also increased this year.

MPC’s involvement in the tournament goes further than sponsorship; employees also showed their support. Each year, the tournament relies on more than 1,500 volunteers to ensure success. MPC employees, retirees, and families stepped up to the plate to work at the tournament in a variety of ways. This year, more than 140 volunteers (up from last year’s 120) signed up as marshals and scorekeepers, among other roles. In fact, several holes were entirely staffed by MPC employees.

“The Marathon Classic was certainly a success,” said Kelley. “I was happy to see so many people from the MPC family rally together to host this tournament. We were able to provide a great venue to host customers and business partners.

“We had higher attendance and maintained a strong focus on the charities supported, so we can stand firm knowing we are continuing this tournament’s admirable 30-year legacy.”

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