Marathon Brand Targets Poverty and Hunger
MPC's Brand organization contributes to food banks and various ministry and youth services organizations. It also coordinates holiday programs to see that low-income children have a gift or two under the tree. These efforts go beyond just monetary donations. Marathon Brand Division personnel also contribute their time and energy.
Marathon Petroleum Corporation (MPC) supports a variety of philanthropic causes. With Marathon stations now located in 19 states, MPC’s Brand organization sought to focus on community outreach across its entire marketing footprint.
“As a leadership team, we identified poverty and hunger as societal issues,” notes Brand Marketing Director Bill McCleave. “Each of our four districts now actively looks for ways that they can participate in local communities to help in these areas of need.”
That includes working with the United Way. It includes contributing to food banks and various ministry and youth services organizations. It also includes holiday programs to see that low-income children have a gift or two under the tree. And it goes beyond just monetary donations. Marathon Brand Division personnel also contribute their time and energy.
In the MPC Brand organization’s Eastern District, MPC employees volunteer at the Ronald McDonald house in Columbus, Ohio, in conjunction with their district meeting, cooking breakfast for people who have seriously ill children but do not have the financial means for long-term stays. Meanwhile, employees in the Western District helped to build two Habitat for Humanity homes.
Food banks are a common theme. In the Brand organization’s Central District, MPC employees volunteer at the Second Harvest Food Bank in Nashville, Tenn. In the Western District, in addition to collecting food for a nonprofit that provides weekly food deliveries to those in urgent need, MPC employees volunteered at an Indianapolis food bank to assemble some of the 10,000 “backsacks” needed every week to send home with area schoolchildren who might not otherwise find much to eat at home over the weekend.
In the Southern District, admission to the Marathon Kids Zone at Gwinett Braves games serves as a fund-raiser for an Atlanta area charity that also provides weekend backpacks for students on free or reduced lunch programs, who are often homeless or live in poverty-like conditions. In addition to an office food drive, MPC personnel also lend a hand during their district meetings to pack the weekend backpacks and deliver them to partnering schools.