Marathon Multiplies in the Sunshine State
The Marathon Brand is on the move in Florida: 300 locations in 2012 to nearly 700 locations projected by the end of 2014.
The numbers tell the story: from under 300 locations in 2012 to nearly 700 locations projected by the end of 2014, the Marathon Brand is on the move in Florida. The Brand’s explosive growth in the area comes from not only BP conversions, but also from expansions by both new and long-time Marathon Brand jobbers. This massive growth will likely move the Marathon Brand to the No. 2 spot in terms of total branded stations in this key state.
“The transformation of the Marathon Brand in the state of Florida is absolutely remarkable,” says Eric Fegley, Brand Southern district manager. “Florida has been a key focus of our Southeast expansion for many years and to be able to see all of the hard work and dedication of our team pay off is amazing. Over the past year we have welcomed many new customers to the Marathon family while also expanding relationships with existing customers. However, our job is not done. We will continue to grow our presence throughout the state, and I feel that we have the right group of customers to make Marathon a leading brand in Florida.”